Marketing myopia / Theodore Levitt.
By: Levitt, Theodore.
Material type:
BookSeries: Harvard business review classics.Publisher: Boston, Mass. : Harvard Business Press, c2008Description: v, 90 p. ; 17 cm.ISBN: 9781422126011 (pbk.); 1422126013.Subject(s): Marketing | Customer relations | Strategic planning | Social media | Internet marketingDDC classification: 658.872 Online resources: Publisher description Summary: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead. taken from the publisher's site.
| Item type | Current location | Call number | Copy number | Status | Date due |
|---|---|---|---|---|---|
Monograph
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Indian Institute of Management Udaipur | 658.872 LT (Browse shelf) | 1 | Available |
Originally published in Harvard Business Review, 2004.
Includes bibliographical references (p. 81-82).
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead. taken from the publisher's site.
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